When your delicious food or travel pic on Instagram gets lots of likes and comments, it’s easy to think ‘yeah, I could really become an influencer’.
Why post that perfectly curated selfie for free when you could be getting paid for it, right?
If you’ve been seduced by the idea of influencing or wondered just how much your vlogging faves get paid then you’ll be glad to know there’s a study showing how much the average influencer earns for their sponsored posts.
The UK Bloggers Survey 2019 revealed that influencers can get paid between £100 to £1,000 depending on their following and the products they’re advertising.
Research conducted by the Canterbury Christ Church University, in collaboration with software firm Vuelio, looked at British influencers and found out how much they charged for their content through the course of 2018.
It turns out influencing isn’t all fun and games (okay, maybe some of it) as Instagrammers have to share up to three original posts a day which means lots of planning and strategising.
The research found that in 2018 27% of influencers charged £100 per post while 30% asked for something between £100 and £250 per post.
There were a few social media celebs that charged more, with 11% asking for £251 to £500. Meanwhile 6% are in the £501-£1,000 bracket for their content.
Top of them all sits a mighty 2% who asked brands to cough up more than £1,000 to post with their product.
Research also looked at why bloggers do what they do, with most reporting that it was just a hobby.
Lifestyle and parenting were found to be most popular topics to blog apout.
Interestingly, the blogosphere is dominated by women in most topics including lifestyle, food and drink, fashion and beauty, and parenting, but travel was equally divided between men and women.
Fashion blogging is also on the decline, found researchers.
Bloggers are posting less frequently with most posting just once a week; which might explain why your faves seem to be ghosting.
Perhaps absence makes the heart grow fonder and posting fewer pictures makes you seek an influencer out even more.
It’s all about strategising, after all.